"The Euro-Chip Initiative" renamed "The Smart Radio Initiative" 20 March 2014
An EBU-led drive to assure the hybrid future of radio took an important step towards harnessing global momentum today by renaming the "Euro-Chip initiative" the ‘Smart Radio Initiative’.
What is Euro-Chip?
Euro-Chip is a cost-effective, interoperability and future-proof radio reception chip which can be easily installed in mobile devices and cars. Intergrating the main radio transmission technology standards, whether digital (DAB/DAB+/DMB) or analogue (FM), it will help audiences access their favourite radio broadcast services anytime , anywhere and can help develop new business models which make radio fully part of the digital economy.