SADIBA (the Southern African Digital Broadcasting Association) is a voluntary industry forum dedicated to promoting the co-ordinated market driven introduction of digital broadcasting technologies in the Southern African region.

 
The association is headed by a four member Executive Committee consisting of the chairperson, the deputy chairperson the treasurer and the secretary.  Various Task groups carry out the work of SADIBA. A Steering Group made up of the Executive Committee and the chairpersons of the various task groups, is responsible for co-ordinating and steering the activities of the association.

SADIBA prides itself as the leading knowledge hub on digital broadcasting that significantly influences the sucessful introduction of digital technologies enhancing the quality of life of the citizens of the Southern Africa Development Community (SADC).